Great Fundraising Organizations, by Alan Clayton. Book cover.

90 Days to Success in Fundraising

Fundraising is absolutely critical to the existence of every not-for-profit organisation. It is the life blood of the organisation.

For fundraisers, organisational survival and personal career advancement hinge on successful mastery of fundraising skills. Professionals need preparation for the balance of dealing with people, processes, and technology in a cohesive manner to create a high performance environment.

With ever increasing competition among organisations for donor dollars, developing one’s fundraising skills is a must for survival and success in today’s not-for-profit environment.

“90 Days to Success in Fundraising” will help first time not-for-profit fundraisers hit the ground running during the critical first 90 days on the job (or the first 90 days of a new fundraising campaign).

The book introduces the readers to the keys of successful fundraising in the not-for-profit sector by identifying and opening new revenue streams, yielding better results from campaigns, and increasing donor participation. It teaches new fundraisers how to approach and deal with their new role by sharing the experiences, techniques, and thought processes of a highly successful fundraising professional.

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