Tesco chooses Cancer Research UK as charity of the year 2012
Howard Lake | 10 January 2012 | News
Supermarket Tesco has chosen Cancer Research UK as its Charity of the Year for 2012 and aims to raise £10 million for the charity. The money will be raised by Tesco, its staff, customers and suppliers.
Tesco has been the main sponsor of the cancer charity’s Race for Life for the last 10 years. Last year, however, it announced that it was ending that sponsorship but today it reports that it is “delighted to continue in this role for the next three years”. It aims to raise an additional £3 million through sponsorship, corporate donation and staff fundraising as part of the event series.
Richard Brasher, Tesco UK CEO, said: “I’m delighted to announce our increased commitment to Cancer Research UK – an amazing organisation, which has saved so many lives already through its groundbreaking research.”
He added: “I’m particularly pleased that the partnership builds on our continued support of Race for Life. During the past 10 years over two-thirds of Tesco staff have taken part or supported this great event, raising £7.5 million themselves and helping the Race for Life series as a whole to reach its overall total to date of £457 million.”
www.cancerresearchuk.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.