Government offers £30m in matched funding for overseas aid appeals
Howard Lake | 18 September 2011 | News
The Government’s Department for International Development (DFID) is offering to match fund up to £30 million in public donations to appeals which focus on poverty reduction and the pursuit of the Millennium Development Goals.
Established on 30 June 2011, UK Aid Match is designed to let the UK public to have a direct say in how an element of the aid budget is spent on NGO projects. DFID will provide £1 for every £1 donated by the public up to a maximum of £5 million.
To qualify for consideration, the appeal must be expected to raise a minimum of £100,000. DFID will use past performance with appeals as an indicator of likely fundraising performance. An appeal is defined as a call to the public over a maximum period of three months to donate funds to a specific organisation or project. The appeal must have a minimum reach of 400,000 opportunities to view.
Organisations applying to have their appeals match funded will be selected on the basis of the reach of their appeal, a commitment to providing a transparent account of their funding and its use, a demonstrable impact on poverty, clarity of outputs and outcomes, capacity to deliver and value for money.
Applications can be made at any time from June 2011 to June 2012. DFID will normally review these every quarter and provide a response within six weeks of the review date.
The scheme is managed by the Outreach and Stakeholder Relations Team, Communications Division.
Contact: UK********@df**.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.