Community Fundraising
Community fundraising is often the most visible face of a charity — and one of its most powerful engines for income, awareness, and supporter engagement. This comprehensive second edition brings together the expertise of leading practitioners to guide fundraisers at every level.
Community fundraising is one of the oldest, best-known and most resilient forms of fundraising. Often the public face of a charity, it can mobilise large numbers of supporters, raise substantial sums and increase awareness of and engagement in a charitable cause.
To help you develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice.
This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events. It also offers techniques on managing volunteers and stewarding participants, and considers recent developments, including how to manage and collect the right data, apply the results of data analysis, comply with the relevant legislation, develop digital communications, and engage with business in the community.
Whether you are new to the world of community fundraising or an experienced practitioner, this comprehensive guide will give you the direction you need to help your fundraising flourish.
Published in association with the Philanthropy Centre and the Chartered Institute of Fundraising.
About Sam Rider
Sam Rider is editor of Community Fundraising and has over 25 years’ experience as a CEO and Fundraising Director for national, international and regional charities. She is a fundraising consultant and tutor for the Institute of Fundraising’s Academy, as well as providing bespoke training for a range of organisations.
Reviews
“For a small regional charity like ours, this is a vital resource in diversifying our income strategy. This comprehensive fundraising guide not only helped us broaden our supporter base with limited resources but also improved our approach and retention plans.”
Matthew Cornish, Fundraising and Development Manager, The Bevern Trust
“A fantastic overview of the key areas of community fundraising. Highly recommended, especially for new or sole fundraisers. A handy guide to be referred to again and again throughout your career.”
Sarah Goddard, Chair, Institute of Fundraising Community Fundraising Special Interest Group
“Focusing on all aspects of modern-day community fundraising from strategy and planning to people management, audiences and techniques, this guide provides practical advice and insightful case studies throughout. Community fundraising is on the march — and this book will be of value to anyone looking to grow their knowledge and develop their community fundraising portfolio.”
Luke Mallett, Associate Director, Supporter Engagement, CLIC Sargent
“Written in a no-nonsense and engaging way by expert practitioners, this is a fascinating look into the gratifying world of community fundraising. Anyone new to fundraising, or wanting to develop their knowledge further, will find it valuable.”
Lucy Squance, Director of Supporter-led Fundraising, Alzheimer’s Research UK
Also available to buy from the Directory of Social Change.
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