Digital Content in Museums
Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions
Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.
Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:
- The discoverability of museums through digital content
- The usability of the digital spaces for audience users
- How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.
The breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.
It features case studies from the Tank Museum (Nik Wyness), Opera North (Marie Lemaire), Wellcome Collection (Danny Birchall), National Gallery (Beks Leary), The National Archives (Steven Franklin), Museums Galleries Scotland (Kelly Forbes), Royal Academy (Alicia Eames), Manchester Collective (Joanne Karcheva), Wikimedia (Martin Poulter) as well as sector consultants working on analytics (Chris Unitt), accessibility (Caspian Turner), online giving (Rachel Mapplebeck) and storytelling (Anna Faherty).
About Georgina Brooke
Georgina Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She has held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.
Reviews
“From strategic frameworks and case studies to implementation best practice and case studies, this book is an invaluable resource and reference for everyone working in digital in museums”.
– John Stack, Director of Digital Innovation and Technology
“This is the book I wish existed when I first started messing around with websites and social media for museums. Georgina Brooke has collected together all the collective wisdom and best practice in content strategy, and has broken it down into understandable chunks, inspiring case studies and practical next steps. Put this book into the hands of your boss and colleagues”.
– Adam Koszary, Social Media and Content Consultant
“Georgina Brooke’s book is an essential guide for cultural professionals navigating the complexities of digital content and strategy. With clarity and precision, she breaks down content strategy, accessibility, and audience engagement into practical, actionable steps. Drawing from global client work and field research, she helps museums and cultural organizations define how to launch their impactful narratives and mission-driven goals. Whether you’re working on a website redesign, social media strategy, or digital content planning, this book offers a clear roadmap to expanding reach and deepening community connection. It’s a must-read for anyone in the GLAM sector seeking to grow meaningful digital engagement with clarity, confidence, and purpose”.
– Jennifer Talbott, Deputy Director for Operations and Innovation, Spencer Museum of Art, University of Kansas
“Practical and packed with examples and expertise, this is an essential guide to online engagement for all of us in the cultural sector”.
– Dr Catherine (Katie) Eagleton, University Librarian, and Director of Collections and Museums, University of St Andrews
