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Breast Cancer Care TV ad with SMS donation response

Howard Lake

Howard Lake | 1 November 2010 | News

Breast Cancer Care’s TV advert from October 2010 features a SMS response option.
 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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