Simplify legacies or die…
Howard Lake | 7 April 2010 | Blogs
Occasional challenges to simplify anything should always be responded to with enthusiasm. So it was when challenged to do so with our legacy approach and strategy…
Our challenge to simplify was met with a 2 word strategy. http://goo.gl/fb/iJ33H
But it prompted a wider concern and challenge. Simplifying our message to a wider market is all our responsibility. And simplifying that message to each individual is something everyone of us must do. Do we all make things too complicated? Do we write in a complicated way? Do we dwell on the wrong things and confuse the message? Do we get lost in jargon at the expense of plain english? Do we sacrifice an honest emotional story for a checklist of obscure tax issues?
Simplifying helps us engage. And it helps us reach more people at the very time we need to. Think about it….but not for too long.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.