MSF Boy – new cinema ad from MSF UK
Howard Lake | 13 November 2009 | News
This ad was made for free by McCann Erickson and given cinema time for free by Pearl and Dean and Digital Cinema Media. MSF UK admit that it “is a different approach” for them.
It’s a very powerful yet simple message.
They accept that it could be considered very disturbing and say that “feedback so far suggest positive and negative attitudes in fairly equal measure”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.