Shortlisted entries for international DRTV award announced
Howard Lake | 12 October 2009 | News
Global capacity building organisation the Resource Alliance has announced the top four entries shortlisted for Gold Star Award for Non-Profit Video Advertising 2009.
Now in its third year, The Gold Star Award, sponsored by RAPP, is an internationally recognised award for best practice in charity and NGO direct response TV (DRTV) advertising.
The shortlisted videos will be presented at the International Fundraising Congress (IFC) in Holland on 21 October, where delegates will vote for the winning entry.
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The 2009 shortlisted entries are:
* Help Fred’s Work Shine On, Fred Hollows Foundation, developed in-house (Australia):
* What if? Action Aid, developed by Watson Phillips Norman / Mike Colling & Company (UK):
* Biggest Animal Rescue 2, RSPCA, developed by Whitewater (UK):
* Atifase, Operation Smile, developed by RAPP (UK):
The winner will receive the Gold Star trophy and a free place at next year’s IFC. Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.
For the first time the Award was open to online fundraising videos, not just those that aired on TV. However, most of the entries submitted for the category of online fundraising videos were DRTV adverts that had also been run online, rather than fundraising videos developed specifically for online use. Therefore, the judges decided not to shortlist any of the entries for the online category this year.
www.resource-alliance.org/ifc/gold_star_award_for_nonprofit_video_advertising/default.asp
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.