Cats Protection adopts grittier DRTV approach
Howard Lake | 19 April 2007 | News
Cats Protection is launching a new DRTV campaign that takes a hard-line approach to uncover the plight facing many cats and kittens in the UK.
The primary objective of the campaign, devised by TDA, is to prompt a regular donation of £3.00 per month from cat lovers who may not already have a high awareness of the charity. The secondary objective is to encourage people to rehome a cat from one of the Adoption Centres.
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Cats Protection staff will feature in the ad which tackles emotive issues such as the difficulty of finding homes for older cats. The ad does not shy away from the fact that some homeless cats simply do not survive the dangers they face.
www.cats.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.