UNICEF UK seeks new agency to boost high value donor income
Howard Lake | 23 October 2008 | News
UNICEF UK is looking for a new agency to help overhaul its High Value Donor Fundraising Programme in 2009.
As part of a review of the High Value Donor section of UNICEF’s direct marketing activities, UNICEF UK is seeking to recruit an agency to assess and enhance their current programme, to boost income and to help develop innovative ideas for the future.
Kate Vigurs, who manages high value supporters, believes that there are many opportunities for a step change in UNICEF’s high value donor approaches.
She said: “UNICEF has fabulous brand recognition and we just need to turn that into income. We have never developed a real focus on these supporters so the potential is significant.”
Allan Freeman, of Freestyle Marketing, is handling the process and agencies are being selected over the next few weeks. He can be contacted on 07957 344734 or
al***@fr****************.uk
.
UNICEF confirms that the roles of other agencies currently working alongside its Direct Marketing team will not be affected by this change.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.