New donors to African charities list from EDM
Howard Lake | 9 June 2008 | News
EDM Media has launched a new list of 26,753 active donors to African charities for rental. Created from the pooled donor databases of a number of charities that work with African causes to improve life and conditions for communities and children, the list consists of donors who have been recruited through direct mail and have recently made a donation to one or several of the pool’s charities with an average gift value of £9.
Profiling shows that donors are predominantly female (67%), retired 60+ and interested in religion. They are regular mail order buyers.
EDM Media say that Donors To African Charities is “an ideal list for reaching charity minded older individuals and will work for charity appeals, raffles products and charity mail order gift catalogues”.
The list is MPS screened. Selections can be made on recency, gender and geography, and there is a minimum order of 5,000 names.
Base rental costs are £120 per thousand.
www.edmmedia.co.uk/lists
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.