Survival Is Not Enough: Shift Happens
Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.
Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that’s genetically coded into all of us. Once a company learns to ‘zoom’ (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.
For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in Permission Marketing to drive the book up the bestseller list. He followed the advice of Unleashing the Idea Virus to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It’s a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to services.
Reviews
“In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing, Unleashing the IdeaVirus and The Big Red Fez Seth Godin turns his attention to the predominant issue facing all business today: change.
“Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond and Matt Ridley to formulate his own prescription for business survival, a concept he calls “zooming”, which he defines as “stretching your limits without threatening your foundation”.
“The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction and their company’s prospects would do well to consider.”
Harry C Edwards
