Oxfam email campaign achieves result with Nestle
Howard Lake | 17 January 2003 | News
According to Advocacy Online, an online campaign it developed for Oxfam has helped persuade Nestlé to drop its law suit against the government of Ethiopia.
The campaign, entitled “$6m question: does Nestle know it’s Christmas?”, was launched from Oxfam’s Make Trade Fair website.
In its first week it generated 20,000 emails to the president of Nestle. According to Advocacy Online, over 38,000 emails have now been sent, and a further 500 to 600 new ones are being sent each day.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.