The Fundraiser Who Wanted More: The 5 Laws Of Persuasion That Transform Your Results
‘I guess I just want more’, said Claire, ‘In the sense of getting better at what I do, and being able to make a bigger difference.’
This is a story that will help you understand precisely how to model these strategies, so that you take more action, feel more confident and raise a lot more money.
‘Raising a lot of money for your charity is not easy, but there are always things you can do to make it easier. Reading this excellent, inspiring book will definitely help. It is full of simple techniques that will increase your ability to secure those very valuable gifts and partnerships.’
I lead a team of fundraisers, so I know the many things that can make our job difficult. This book is refreshingly different because not only is it highly readable, it is also provides clear steps for how you can become more successful when talking to your donors. If you want to secure more gifts for your charity, read this book.’
Rob Woods
Rob Woods has worked in fundraising since January 2000. Originally a fundraiser for the NSPCC, since becoming an independent trainer and coach in 2007 he has helped more than five thousand fundraisers and directors, chief executives and trustees. Rob has helped organisations of every size, from small charities with little dedicated fundraising resource, to some of the world’s leading charitable organisations. His clients include Cambridge University, CRUK, Oxfam, Macmillan Cancer Care, and The British Heart Foundation. He is a tutor for the Institute of Fundraising Academy.
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