Successful Fundraising
John Baguley followed his 1996 first edition of Successful Fundraising with a second revised edition in 2000.
Designed as a fundraising handbook for NGOs and published by Bibliotek Books, it is also published in Russian.
The first edition became an Open University recommended text.
Author
John Baguley is the CEO of the International Fundraising Consultancy (IFC) which he founded in 2000.
IFC works to ensure that civil society organisations have the most effective fundraising expertise to fulfil their humanitarian goals. Its clients include the Council of Europe, WHO, UNICEF, Cancer Research and numerous others worldwide.
He is also the author of Fundraising and Zombies: a guide to charity management.
Reviews
“John Baguley, having guided Amnesty International’s fundraising to new heights, is well qualified to tell the rest of us how fundraising really works!”
George Smith, Former Chief Executive of The International Fund Raising Group
“I found Successful Fundraising particularly thorough and wide-ranging. The sweep of the book will appeal to fundraisers from many disciplines including those fundraisers either wishing to move into managerial positions or those who have been newly appointed”
Howard Lake, Fundraising UK Ltd, author of Direct Connection’s guide to Fundraising on the Internet
“John Baguley’s wide international experience makes this a book that will be profitably read by fundraisers round the world”
John Lind Madsen, Fundraising Director, Gigtforeningen (Danish Rheumatism Association)
