Reciprocal launch second e-publishing fundraising appeal
Howard Lake | 20 December 1999 | News
Following their pioneering e-publishing appeal launched earlier this month, digital rights management company Reciprocal™ have announced a second appeal. This time the appeal showcases their music publishing services.
Working with ASCAP (the American Society of Composers, Authors and Publishers), the world’s largest performing rights organisation, Reciprocal’s appeal offers songs from ASCAP’s newly released CD collection ASCAP presents¦Holiday as downloads that are free to the consumer. One track is free to anyone, but online purchasers of the album will then be able to download the other Christmas classic tracks.
All net proceeds from the campaign will be donated to music education programmess affiliated with the ASCAP Foundation. Visit ASCAP or find out more from Reciprocal.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.