OpenMarket to support Cancer Research UK in mobile engagement strategy
Howard Lake | 3 December 2014 | News
Cancer Research UK has appointed enterprise mobile engagement specialists OpenMarket to help it enhance its mobile fundraising activity and supporter communications, and improve operational effectiveness. It will help support both internal and external communications.
The charity will use OpenMarket’s Mobile Engagement Platform for two-way messaging to improve internal communications among its 4,000+ employees and help drive fundraising activity.
The platform has already been in use: it helped enable SMS donations and Gift Aid statements in the Stand Up To Cancer campaign in October which raised over £15 million.
Michael Docherty, director of digital at Cancer Research UK, said:
“We trust OpenMarket’s mobile engagement solutions to help improve our internal operations. The results of their work with other large organisations are compelling and we look forward to implementing mobile interaction beyond our current fundraising activities”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.