Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
Fundraising Fundamentals by James M Greenfield is published in the AFP/Wiley Fund Development Series.
Learn how to carry out winning annual giving campaigns that will help your nonprofit organisation grow and increase its financial resources with Fundraising Fundamentals.
Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this second edition features key material on:
- How to find likely first-time donors
- Membership organisations and donor clubs
- Methods of donor renewal, upgrading, and reward
- Recruiting and training volunteer solicitors
- Multimedia and Internet soliciting techniques
Reviews
“Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilised Jim Greenfield’s literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organisations.”
Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
