How to Connect With Donors and Double the Money You Raise
Too often we see donors through the distorted lens of retention rates, average gifts, moves management, and gift table place setters. It is as if our donors have become video game avatars we can manipulate.
While that may help us harvest low-hanging gifts, fundraisers who reap the real bounty do something many neglect in this era of Facebook.
They engage their donors in a multitude of ways, large and small, as Wolf demonstrates through irresistible, real-life stories.
How to Connect with Donors and Double the Money You Raise convincingly shows that successful fundraising is all about turning a name into a relationship. When you do that, the money will flow.
About Dr Thomas Wolf
After serving as the founding Director of the New England Foundation for the Arts for seven years, Tom Wolf established a consulting firm in 1983 (now called WolfBrown) to assist nonprofit organisations and the philanthropic sector. Helping his clients increase fundraising results and improve management practices, he also assisted 10 of the 50 largest U.S. foundations and various government agencies with their grants programmes.
Reviews
Tom Wolf focuses on the relationship side of fundraising, and therefore provides a welcome relief as the craft becomes increasingly metric-oriented – the number of calls, meetings, asks. He provides great encouragement to use more imagination, time, and care in connecting to people.
Christine Letts, Senior Associate Dean, Harvard Kennedy School
Story by story, this book is brimming with wisdom. Inspiring but practical, rooted in long experience but immediately applicable, it proves Tom’s point: that fundraising is all about building relationships.
Rushworth Kidder, President, Institute for Global Ethics
