Great Fundraising Organizations, by Alan Clayton. Book cover.

You can’t plant a tree in space

You can’t plant a tree in space is an inspiring new practical guide to successful leadership. The authors Neil Hope and Dominic Will are two unconventional leaders who have achieved great commercial success despite a turbulent economic climate.

They now run one of the world’s most successful fundraising companies.

The model, introduced here for the first time, puts mindful human beings at the heart of organisations. It asks individuals to understand their own needs and motivations as well as those of their teams, and so become true leaders.

Based on Neil Hope’s study and practice of therapy with groups and individuals, his 22 years teaching meditation, and both his and Dominic Will’s management of tens of thousands of people over more than a decade, You can’t plant a tree in space presents a framework for both new and experienced leaders to influence and change the dynamic in any group and unify their organisation.

Discover the blueprint that enabled the authors to raise £400m for leading charities and recruit 1 million donors in just over a decade.

About the authors

In 2002, Neil Hope and Dominic Will began to establish what has now become one of the world’s most successful fundraising companies. Employing around 2,000 people in 17 offices around the UK and in India, they have raised £400m from over 1 million donors for major charities including Oxfam, Save the Children, Cancer Research UK, Macmillan Cancer Support, Marie Curie Cancer Care and the British Heart Foundation. They have had great success in developing young people to be leaders.

Reviews

“This is a book that can act as a bridge for many organisations to create their own value-map, one that puts people not profit first. It encourages business to make a deeper enquiry into what really matters – with the lightest of touch – and encourages us all to be mindful, self-aware individuals.”
Polly Higgins, Barrister and award-winning author of Eradicating Ecocide. 

“A book that clearly shows that values and authentic leadership are more than just nice to haves and are essential foundations within business. This model demonstrates the commercial benefits on the bottom line when their potential is fully harnessed.”
Sean McAuliffe, Global Head of Business Development, The Football Association

“A strong model for leadership which takes some existing psychological thinking on individuals and groups and moves it on further into something unique. The result is a potent tool for clear, focussed and powerful leadership.”
Professor Bruce Lloyd, Professor of Strategic Management, Centre for International Business Studies, London South Bank University

“Refreshingly authentic and relevant to business – we could use these principles to help us develop as individuals and unify as a group – insights here for everyone.”
Peter Ellingworth, Chief Executive, Association of British Healthcare Industries

” – an excellent framework for creating an organisational culture that every manager needs to understand – This book takes theory into practice. I found the actionable steps laid out in an easy to follow format with clear accompanying colour illustrations. I read the book in a weekend and discovered principles that can be applied immediately to improve personal and organisational effectiveness.”
Mr. Charles Nduka MA,MD,FRCS, Consultant Plastic, Reconstructive & Cosmetic Surgeon

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