Library Fundraising and Friend-Raising on the Web
Since successful library fundraising has always been about outreach, what better way to reach out than through the information superhighway.
That’s what Adam Corson-Finnerty and Laura Blanchard, innovators at the University of Pennsylvania, had in mind when they developed this guide to wired fundraising.
The CD-ROM (Windows and Macintosh OS) companion takes development officers from libraries of all types through the technological terrain of online fundraising.
Using in-depth examples, Library Fundraising and Friend-Raising on the Web demonstrates the ways a library can use the Internet to communicate its goals and accomplishments to both the community and prospective donors.
In an easy-to-follow format, it offers readers the simple secret of adapting their tried-and-true donor recognition and special exhibits to a Web environment. They also provide tips on the fundamentals of e-commerce, which is taking off in the commercial world and promises a potential boon for attracting small contributions that are sure to add up.
Library Fundraising and Friend-Raising on the Web also includes a rundown on learning HTML basics as well as the best resources for learning more.
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