TK Maxx to sell NCH mascot as soft toy stocking filler
Howard Lake | 8 October 2004 | News
Off price retailer TK Maxx is to sell a soft toy version of Cedric the Dragon, the mascot of children’s charity NCH, as a stocking filler in the run-up to Christmas.
The toy will be sold exclusively
in TK Maxx stores from November and will retail at £2.99 with at least £1 of
the proceeds from each toy being donated to NCH.
The soft toy market at Christmas is not surprisingly large: in the last quarter of 2003 alone, over £60 million was spent in the
UK on soft toys, according to the British Association of Toy Retailers.
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TK Maxx is a long-term partner of NCH: since 1997 the company has supported the charity with a variety of fundraising initiatives from pin badge selling, fun days and payroll giving.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.