First charity teleshopping programme yields disappointing results
Howard Lake | 5 December 2003 | News
The UK’s first teleshopping programme, The Community Channel’s ‘Charity Store’, has achieved poor results in its first three weeks.
According to Third Sector, Help the Aged raised £1,300 and Send a Cow raised nothing in the programme’s first three weeks.
The half-hour programme lets charities sell products from their catalogues to a TV audience.
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Fortunately start-up costs for the first three charities involved have been minimal.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.