Today is National Internet Shopping Day
Howard Lake | 23 July 2003 | News
Today is the climax of the 24x7x2003 Internet Shopping Campaign by IMRG, the industry body for global e-retailing.
According to IMRG, Internet shopping will be worth £14 billion in 2003 and is doubling every year.
While focusing on for-profit commercial retailing, such campaigns should help build donors’ awareness of the ease, facility and security of online giving.
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More than £12 million worth of prizes, offers and discounts are available from leading e-retailers as part of this major campaign.
Why today? 24 July is nominated 24×7 DAY, because it is the 24th day of the seventh month. The term “24×7” has become synonymous with ‘always available’.
IMRG’s primary target audience is the 18 million UK adults (38% of all adults) with access to the Internet who have not yet shopped online (14 million have), and the promotion will be directed particularly at women.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.