Why your supporters are wealthier than you expect. Course details.

Money for nothing and your cash for free

Howard Lake

Howard Lake | 1 October 2001 | News

Tesco shoppers raise £130,000 for Alzheimer’s charities simply by withdrawing cash.

Tesco shoppers have raised £130,000 for Alzheimer’s charities in just four months simply by withdrawing money at Tesco Personal Finance cash machines in stores. Every time a cash withdrawal is made Tesco Personal Finance donates 1p to the Tesco Charities of the Year – the Alzheimer Society and Alzheimer’s Scotland. There is no cost to the customer as cash withdrawals are free.

Now the financial services arm of the supermarket has set a target to increase this to £250,000 by Christmas.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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