Comic Relief uses Web billing to fundraise online

Howard Lake | 15 March 2001 | News

Comic Relief is encouraging online followers of the Celebrity Big Brother programme to vote online for the housemates. To ensure that online votes still raise the 15.5p that normal telephone voters raise, the charity has teamed up with Global Internet Billing. Online voters are disconnected from their ISP and reconnected to a premium rate ‘phone number. Comic Relief explains how it works to would-be voters at the Big Brother page.

Comic Relief is encouraging online followers of the Celebrity Big Brother programme to vote online for the housemates. To ensure that online votes still raise the 15.5p that normal telephone voters raise, the charity has teamed up with Global Internet Billing. Online voters are disconnected from their ISP and reconnected to a premium rate ‘phone number. Comic Relief explains how it works to would-be voters at the Big Brother page.

Web billing has been a very underused facility by charities, with most focusing on credit cards as the main method of online donations. Read UK Fundraising’s coverage from April 2000.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.