Great Fundraising Organizations, by Alan Clayton. Book cover.

Pet portals eye specialist charities

Howard Lake

Howard Lake | 2 November 2000 | News

Some pet supplies Web sites are facing a tough time, according to The Guardian Online. Their troubles could, however, prove useful to animal charities. Kevin Hague, founder of PetPlanet.co.uk, told the Guardian of the importance of reaching the right market cost effectively. “There is a core market of pet obsessives and these are the guys we want online. It’s about targeting breed charities.”

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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