Great Fundraising Organizations, by Alan Clayton. Book cover.

Single charity shopping portal

Howard Lake

Howard Lake | 18 June 2000 | News

For an example of a charity that has adopted an extensive affiliate-based approach to its online fundraising, visit the University of Maryland Medical System Foundation in the USA. CEO Ted Hart says of the one-charity shopping mall:” it is a combination of information, on-line contributions and e-commerce opportunities for those who want to support the Medical System.”

Most UK charities have either teamed up with one of the commercial shopping malls or have offered only one or two affiliate/referral programmes via their site, such as selling books via Amazon.co.uk.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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