Direct dialogue works
Howard Lake | 22 March 2000 | News
Direct dialogue, or face-to-face fundraising, is now well-established as an effective fundraising tool in the UK. Greenpeace UK, Amnesty International UK, and ActionAid have all used the technique successfully, and in the process have created a “new breed of fundraisers.”
Read Adam Woolf’s Charity Virgins in the Guardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.