Direct dialogue works

Howard Lake | 22 March 2000 | News

Direct dialogue, or face-to-face fundraising, is now well-established as an effective fundraising tool in the UK. Greenpeace UK, Amnesty International UK, and ActionAid have all used the technique successfully, and in the process have created a “new breed of fundraisers.”

Read Adam Woolf’s Charity Virgins in the Guardian.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.