Great Fundraising Organizations, by Alan Clayton. Book cover.

Seniors online

Howard Lake

Howard Lake | 28 February 2000 | News

Older people use the Internet, much to the interest of fundraisers and for-profit direct marketers.

Older people use the Internet, much to the interest of fundraisers and for-profit direct marketers. Find out more about older people online at Natasha van Bentum’s excellent SeniorsInCyberspace.org. Natasha has been studying seniors’ use of the Internet for several years – she is after all a legacy fundraiser for Greenpeace Canada. She was awarded a Dove Fellowship to extend this research, and her site offers some of her valuable insights into this area.

Her site covers why seniors are on the Net, how many are online, what do they do online, planned giving online, and links to various sites for seniors.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

Visit SeniorsInCyberspace.org.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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