Why your supporters are wealthier than you expect. Course details.

Adidas supports Marathon runners online

Howard Lake

Howard Lake | 12 February 2000 | News

Spots company Adidas is communicating with 18,000 entrants to this years London Marathon via the Web. Subscribed runners receive weekly personalised training updates together with other advice and information.

The site does not take advertising, but is clearly a potential partner for those charities involved in fundraising via the London Marathon.

Adidas also sponsors the Barcelona, Paris and Berlin Marathons.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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