Have a nice day
Howard Lake | 10 May 1999 | News
Politeness pays off in fundraising, it would seem. Claudia Hammond’s report this morning on charity fundraising in The Manipulators on BBC Radio 4 included the finding on street collections that “if collectors said “isn’t it a lovely day”, people gave three times as much”.
Politeness pays off in fundraising, it would seem. Claudia Hammond’s report this morning on charity fundraising in The Manipulators on BBC Radio 4 included the finding on street collections that “if collectors said “isn’t it a lovely day”, people gave three times as much”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.