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Have a nice day

Howard Lake | 10 May 1999 | News

Politeness pays off in fundraising, it would seem. Claudia Hammond’s report this morning on charity fundraising in The Manipulators on BBC Radio 4 included the finding on street collections that “if collectors said “isn’t it a lovely day”, people gave three times as much”.

Politeness pays off in fundraising, it would seem. Claudia Hammond’s report this morning on charity fundraising in The Manipulators on BBC Radio 4 included the finding on street collections that “if collectors said “isn’t it a lovely day”, people gave three times as much”.

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