Web TV
Howard Lake | 3 December 1997 | News
Cambridge charity Emmaus is using the Web to extend the value of Terry Waite presenting a BBC Lifeline appeal on their behalf on Sunday December 7th at 5 p.m.
Emmaus’ site contains the script that Waite will use, thereby extending its powerful reach, both in time and geographically, beyond those who tune in to the appeal.
Waite compares his imprisonment to the conditions of homeless people as he appeals for support for Emmaus.
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Very few charities are integrating their offline fundraising with the Web in this way. If your charity is being featured on TV or the radio, make sure this is mentioned on your Web site.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.