Snap a Happy Nappy Shot For Operation Smile
Howard Lake | 8 November 2007 | Blogs
Huggies are working with international charity Operation Smile on a cause-related marketing partnership to find a new “super-smiler” to be the face of its HUGGIES® Super-Dry product. The promotion is being delivered through an online competition inviting parents to upload pictures of their little bundles of joy onto a dedicated microsite. The charity, that provides free cleft lip and palate surgery to thousands of children across the world and is currently celebrating its 25th anniversary, will receive 10p for every photo uploaded towards a maximum donation of £15k.
http://www.huggiesclub.com/uk/active-baby/fun-activities/super-smiler.aspx
P.S I’m sure it’s purely an unfortunate co-incidence that Steve Crump’s(the charity’s new Executive Director) surname is an anagram of CRM PU…:)
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.