NSPCC to move its parenting magazine online?
Howard Lake | 18 October 2006 | Blogs
Third Sector magazine reports that the NSPCC is considering moving its ‘Your Family’ magazine online, and possibly dropping the printed version entirely.
The magazine was launched in March 2005 with the aim of reaching a broader swathe of parents who might not normally think the NSPCC’s work was relevant to them.
Currently 400,000 copies are distributed bi-monthly via Early Learning Centre branches.
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This won’t be the first charity magazine to move online. Many organisations have moved elements of supporter communications, including newsletters and reports, online in a bid to reduce costs.
An NSPCC spokeswoman told Third Sector that no decision had yet been made and that any change “would be gradual”.
- NSPCC launches the Big Breaktime and other fundraising event news (4 May 2022)
- New digital magazine for arts and culture fundraisers (13 May 2016)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.