The Daily Mile Foundation has become a subsidiary of the London Marathon Foundation, in a move the two charities say will strengthen efforts to improve children’s physical activity across the UK. The change took effect from 1 August 2026 and follows ten years of INEOS as the programme’s lead partner.
The Daily Mile encourages children to spend 15 minutes each school day walking, running or wheeling outdoors. It has reached 8,000 schools and two million children and young people in England, and has been adopted internationally. The London Marathon Foundation, which funds and scales up physical activity initiatives, will take on stewardship of the programme.
Photo: Daily Mile Foundation
A first for the Foundation
The move is a first for the London Marathon Foundation and builds on its role as an Official Implementation Partner of The Daily Mile in England since 2025. This resulted in the creation of three regional roles covering the West Midlands, the North West, and London and the South East.
Advertisement
The Daily Mile Foundation will continue to operate as a separate charity, keeping its core principles of being free, inclusive and easy for schools to deliver. Founder Elaine Wyllie MBE will remain a trustee.
She established The Daily Mile when she was a headteacher in Stirling. Concerned by declining fitness levels among children, she created an initiative that was free, inclusive and easy for every school to adopt.
Image: London Marathon Foundation
Collaboration to tackle inactivity
Nick Bitel, chief executive, London Marathon Foundation, said:
“The Daily Mile is a brilliantly simple idea with proven impact, and our work together so far has helped millions of school children to become consistently active. At a time when too many children are not meeting recommended activity levels, collaboration like this is essential if we are to create lasting change and reach those who need it most”.
The organisations note that fewer than half of children currently meet the Chief Medical Officers’ guideline of 60 minutes of daily activity.
Image: The Daily Mile Foundation
The collaboration is a notable example of consolidation in the charity sector, bringing a widely used school programme under a national grantmaking foundation to help it reach more schools.
Children running The Daily Mile at an event hosted in partnership with the Scottish Government at Scotstoun Stadium in Glasgow in May 2026.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.
Stay ahead of the curve
Join thousands of other top UK fundraisers by registering for our newsletter to get all the latest news, advice and opinion from the world of fundraising.
Used by the content network, Cloudflare, to identify trusted web traffic.
session
__cf_bm
Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
session
__cflb
When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool.
session
_cfuvid
The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.
session
cf_clearance
Whether a CAPTCHA or Javascript challenge has been solved.
session
__cfseq
Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies.
session
cf_ob_info
The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic
session
cf_use_ob
The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds.
session
__cfwaitingroom
The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active.
session
cf_chl_rc_i
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
cf_chl_rc_ni
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
cf_chl_rc_m
These cookies are for internal use which allows Cloudflare to identify production issues on clients.
session
Formidable Forms is a powerful WordPress plugin for creating advanced forms and data management solutions.
Name
Description
Duration
frm_form_
Saves the ID of the form and the time the entry was submitted.
2 hours
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Name
Description
Duration
_GRECAPTCHA
Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
179 days
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
OptinMonster is a powerful lead generation tool that helps businesses convert visitors into subscribers and customers.
![[ad] Empower free webinar 9 September](https://wfay6x.infiniteuploads.cloud/2026/07/Banner-Ad-728x90-1-1.png.webp)
