Kraken Ice Clean, & other products supporting good causes

Melanie May | 16 August 2021 | News

A tub of black Kraken ice cream

Kraken Rum has joined forces with PADI AWARE with the Kraken Ice Clean that raises awareness of the ocean’s top polluters as well as donations. Here’s a round up including this, and 6 other products raising funds for charities.

Cath Kidston & Breast Cancer Now

Cath Kidston is supporting this year’s Breast Cancer Now Afternoon Tea. For the month of August, the brand will be donating 10% from the sale of all mugs to the charity.

#TOGETHERBAND & Sightsavers

A new partnership between #TOGETHERBAND and Sightsavers will see every purchase of a pair of its new sunglasses will help fund river blindness treatments. The eyewear collection is made using recycled plastic from CDs and electrical appliance cases, with a pound from each pair funding treatments for up to 25 people.

I Saw It First & NAPAC

NAPAC and fashion retainer I Saw It First have collaborated to raise awareness and funding for NAPAC’s services for survivors of abuse in childhood with two t-shirts featuring NAPAC’s logo and slogans. Available in both white and black, the t-shirts are available via ISAWITFIRST’s website for £10 with 100% of profits going to the charity. All profits are being donated to NAPAC.  ISAWITFIRST will also provide an option for customers to donate £1 to the charity once they reach check out.  As well as the t-shirts, ISAWITFIRST have been working closely with NAPAC on its new Survivor Booklet. This booklet has been developed for younger survivors of child-on-child abuse. 


Online fashion retailer Nasty Gal has released a collection with FVCK CANCER, a UK head coverings brand working to help those struggling with hair loss due to chemotherapy. The 14-piece collection features graphic tees, ‘70s-inspired prints and co-coordinating headscarfs and bucket hats. For every item sold, 100% of profits will be donated to FVCK CANCER.

Greetings card marketplace thortful and architecture charity Article 25 are running the #PositiveNotes design competition throughout August, which aims to get the public inspired to get creative and #MakeDesignMatter – and support Article 25. Prizes have been donated by thortful in support of the charity. The panel of judges will consist of a team of hand-picked creative experts from across thortful and Article 25. The winners will be announced in September. All profits from the winning entries, which will be sold through thortful’s marketplace, will go toward supporting Article 25’s work designing and building schools, hospitals and homes in communities around the world.

Barry M & Young Lives vs Cancer

Barry M has launched a limited edition Nail Paint inspired by young cancer patient Esme, 9 from Surrey, to raise money for Young Lives vs Cancer. The 9-year-old started a manicure fundraising challenge from her hospital bed at the Royal Marsden while having cancer treatment. She has so far raised over £11,000 for the charity by painting her dad’s nails every week and encouraging friends and family to paint their dad’s, brother’s, grandad’s, uncle’s nails too. Barry M learnt of their challenge and has created a limited edition Nail Paint, named by Esme, to encourage people to take part and help raise money too. ‘Esme’s Deep Marine’ is available to buy for £3.99 on

Someone making a donation to charity for eating Kraken ice cream

Kraken Rum & PADI AWARE

International marine conservation charity PADI AWARE has estimated it would take over 16.7 million years for its divers to remove all plastic pollution from the world’s oceans. To raise awareness of the impact of litter caused by staycationing Brits and to fund its work, it has partnered with Kraken Rum to launch a protest ice cream topped with 3D-printed edible toppings representing the top polluters in the ocean. The two organisations are encouraging thousands of people up and down the UK to tuck into its protest ice cream, dubbed The Kraken ‘Ice Clean’ in exchange for a £1 donation to PADI AWARE.