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Personalised Memory Walk video campaign reaches 3x expected ROI for Alzheimer’s Society

Personalised Memory Walk video campaign reaches 3x expected ROI for Alzheimer’s Society

A personalised campaign sent out by Alzheimer’s Society to its Memory Walk participants has resulted in three times the expected ROI for the charity.

Alzheimer’s Society partnered with AdGreetz to run the campaign. It sent out over 80,000 videos, each one individually personalised using CRM and JustGiving data, and using the AdGreetz Living Fundraiser Video product to update the videos every day and with every donation to support participants throughout their fundraising journey. Participants received an email with a link to their personalised video, hosted on a landing page.

 

 

From the landing page participants were able to share their video to Facebook, Twitter or Whatsapp where friends and family could view it and be linked back to their JustGiving page to make a donation.

 

Memory Walk video

 

39% of recipients watched their video to the end, 11% shared it, and 34% of those who clicked the donate button went on to donate with the campaign raising three times the expected ROI.

Jackie Gilmore from Alzheimer’s Society said:

“We’re really happy with the results from the personalised video campaign. As well as giving our supporters a tool to help boost their fundraising, it was a great way to thank them and their donors and acknowledge the huge difference they are making to people living with dementia.”

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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