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New ice cream flavour to raise funds for Unicef’s #CookForSyria

New ice cream flavour to raise funds for Unicef’s #CookForSyria

Jude’s, the family ice cream company, has created Honey & Toasted Almond flavour ice cream and is donating £1 from the sacle of each tub to Unicef UK as part of its #CookForSyria campaign.

The new flavour was inspired by the flavours of Syria, and uses British honey and toasted almond flakes for a smooth nutty scoop.

Chow Mezger, MD and son of founder Theo Mezger and his wife Jude (hence the company name) said: “We are delighted to launch this delicious Syrian inspired flavour in collaboration with #CookForSyria. At Jude’s we’re committed to supporting children and young people through our charitable giving and we’re proud to support #CookForSyria.”

Jude’s Honey & Toasted Almond is available from Ocado from July, together with Sainsbury’s, Waitrose and other retailers. The 500ml tub has a RRP of £4.50.

Hampshire-based Jude’s uses milk from a herd of 220 Holstein crossed with Friesian cattle at Matterly Farm.

 

The company is committed to donating 10% of its profits to charities that work with children and young people.

 

Jude's donations 10% of its profits to charity

 

#CookForSyria

#CookForSyria is a nationwide fundraising initiative curated by Instagrammer Clerkenwell Boy EC1 in collaboration with Serena Guen, Founder of SUITCASE Magazine, in aid of UNICEF UK‘s Children of Syria Fund and NEXTGen London, Unicef UK’s young professional movement.

UNICEF’s NEXTGen London is part of a global UNICEF initiative bringing together diverse groups of young professionals who are committed to helping transform the lives of the world’s most vulnerable children. In the UK, the focus is on supporting child victims of the Syrian Civil War. 

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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