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Charitable cause involvement a motivator for sticking to resolutions

Charitable cause involvement a motivator for sticking to resolutions

More than a quarter (28 per cent) of people questioned by YouGov for BT last month said that they would be more likely to adhere to New Year’s resolutions if they involved a charitable cause.

This is most the case for younger people, with 38 per cent of 18-24 year olds more motivated to keep a resolution that is linked to charity.

One in six people who said they would make a new year’s resolution also stated that they planned to do something for others through charitable activities in 2017, either through fundraising, giving money or .

The research also questioned people on their giving and volunteering habits. 71% said they had given to charity in the past year, while 14% had actively fundraised. 37% of those asked said they preferred to give, with 24% saying they liked to do both. 54% said that they were encouraged to raise more money if there was an additional incentive for doing so that rewarded the charity.

BT is running a prize draw until 20th February on BT My Donate that will see any fundraisers who create a page on the platform and raise over £100 (excluding Gift aid and offline donations) between 5 January and 20 February entered in to a prize draw to double the donations received on their fundraising page, up to a value of £1,000.

Suzy Christopher, charity and community director, BT, said:

“With nearly three quarters of us having donated to charity over the past year, it’s clear that we’re a generous nation. As 54 per cent of us will make exercising more our priority in 2017, tying this into a charitable New Year challenge could be the perfect way to combine fitness and fundraising.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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