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New digital resource for charity trustees launched

New digital resource for charity trustees launched

The Charity Commission, Grant Thornton, and Zoe Amar Communications have launched a guide aimed at helping trustees exploit digital for their charities.

Making digital work: 12 questions for trustees to consider contains examples of key questions that boards should consider when approaching digital, and covers 12 areas relating to charity activity including fundraising, governance, brand, and service delivery.

The guide aims to facilitate conversations between trustees as well as between the board and charity staff, and to raise awareness among trustees of the strategic importance of digital. It looks at the opportunities digital can bring for charities, such as better governance, and how trustees can ensure they are prepared for the potential challenges of digital.

It also signposts to other relevant guidance and advice for trustees including Get Safe Online, and future informal events are being planned by Grant Thornton, Zoe Amar Communications and Green Park Interim & Executive Search, supported by the Commission to help trustees further with digital.

Zoe Amar, founder and director of Zoe Amar Communications said:

“There are wide-ranging benefits and possibilities for charities in adopting digital, including ease of collaboration, reduced costs, and greater audience reach. As a trustee of a charity myself, I appreciate how daunting technology can seem but not adopting technology can present as much of a risk as adopting it, and in the long-term digital will only help charities be more sustainable and future proof the sector.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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