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Report lists “most cost-effective” fundraising operations in Ireland

Report lists “most cost-effective” fundraising operations in Ireland

Chernobyl Children International (CCI) has the most cost-effective fundraising operation in , according to an investigation by online publication examined 40 charities in Ireland mainly in relation to how much senior staff are paid but also calculated return on investment in relation to fundraising. Based on money raised against fundraising expenditure in 2014 CCI had a ROI (return on investment) of 78.8.

The top five most cost-effective fundraising operations according to the report were:

1.     Chernobyl Children International: Spent €29,252, raised €2,335,519. ROI: 78.8.

2.     Down Syndrome Ireland: Spent €191,725, raised €2,374,629. ROI: 11.4

3.     Simon Community National Office: Spent €57,230, raised €580,063. ROI: 9.1

4.     Bóthar: Spent €534,352, raised €5,089,753. ROI: 8.5

5.     The Peter McVerry Trust: Spent €410,417, raised €3,814,046. ROI: 6.7

CCI is led by Adi Roche who previously ran for president in Ireland. According to the report, Ms Roche does not take any salary from her role in CCI.’s analysis also examined in detail the salaries of chief executives in Ireland, listing both those paid the most and those paid the least.


Photo: Max Tikhansky /


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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