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Charity Bank launches campaign to promote charities’ good work

Charity Bank launches campaign to promote charities’ good work

is launching a campaign to highlight the positive ways charities touch people’s daily lives.

Launching on 14thMarch, the week-long campaign asks charities and the people they support to share what #CharityIs to them through participating in a Thunderclap on the 14th, and posting the #CharityIs hashtag with their own message about what charity means to them on social media. More information on how to join in is available on the Charity Bank site.

Research commissioned by the bank in support of the #CharityIs launch reveals that more than three quarters of UK adults have used the services of a charity in the past 12 months.

  • 40 million visited a charity shop or café (79%)
  • 32.2 million visited a museum, theatre, gallery or heritage site run by a charity (63%)
  • 18.3 million received support or advice from a citizens’ advice, law or advocacy charity (36%)
  • 15.4 million adopted a pet from a charity (30%)
  • 9.3 million received emotional support or counselling from a charity (18%)

The research also revealed that more than half (51%) of Britons have volunteered their time at some point to charitable work.

Peter Kelly, Charity Bank business development director, said:

“What’s clear from the research is that charity is part of everyday life, but rarely do we hear these positive associations get told. Let’s share what charity really means for us as individuals and for our communities.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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