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The Giving Machine reveals top 10 most generous counties

The Giving Machine reveals top 10 most generous counties

The Giving Machine has revealed that London, Hertfordshire, and Surrey are the most generous users of the charity cashback website.

Londoners are responsible for almost 9% of the charity’s total donations, having made 154,863 so far. Hertfordshire residents have made 107,092 donations – accounting for just over 8% of The Giving Machine’s total number of donations. Surrey accounts for 6% and 86,300 donations.

The majority of the top ten are counties around London, with the exception of Devon, Cheshire and Lancashire.

The Giving Machine top 10 counties

Top 10 counties for donations via The Giving Machine

The Giving Machine currently supports almost 210,000 different causes, generating donations whenever anyone signed up on the site shops at one of the 2000-plus participating retailers. Last October donations through the site since its launch reached £1m.

CEO and founder of The Giving Machine Richard Morris said:

“We want to say a massive thank you to all those people who shop via The Giving Machine as they do genuinely make a huge difference to so many people from so many different walks of life, We’d love to get more people signed up and it would be great to look at the figures again this time next year and see tens of thousands, if not hundreds of thousands more people supporting their favourite causes.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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