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Clothes Aid launches Ex Collection solution for break-ups

Clothes Aid launches Ex Collection solution for break-ups

In the run-up to Valentine’s Day, is giving people the chance to gain closure on their failed relationships by clearing out the clothes of their exes.

The Clothes Aid Ex Collection will pick up and find new homes for these unwanted items of clothing, and donate the proceeds to a number of UK charities, including Macmillan Cancer Support, NSPCC, Make-A-Wish Foundation® UK and Scotland’s Charity Air Ambulance (SCAA).

Research by Clothes Aid shows that calls to its helpline asking for the abandoned clothing of ex-partners to be taken away had risen 24% year on year.

The top locations are:

  1. Liverpool
  2. Newcastle
  3. Cardiff
  4. London
  5. Glasgow

Clothes Aid business manager Michael Lomotey said:

“We launched the Ex Collection service due to a huge upsurge in helpline calls from couples who had split up, with all sorts of heartbreaking stories. Whilst we can’t get any relationships back on track, our Ex Collection service means that the UK’s unloved clothes can live happily ever after, raising money for our partner charities.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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