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London pop-up shop helps the homeless

London pop-up shop helps the homeless

A non-profit pop-up store in East London is helping the homeless this winter by selling products that will be handed out to the city’s rough sleepers in the run up to Christmas.

Crack + Cider aims to give people a useful way of directly helping the homeless without handing over cash. Customers can buy umbrellas, hats, socks, and gloves, fleeces, winter jackets, and backpacks to be distributed amongst the homeless, or the Warm and Dry Set, which includes every item. Prices range from £5 for an umbrella to £60 for the set, and since launch, the store has sold more than £5000 worth of stock.

Founders Charlotte Cramer and Scarlett Montanaro chose the items after asking shelters what would be of most use to the city’s rough sleepers, naming their store Crack + Cider after a homeless neighbour told them that people didn’t give him money because of the perception that this was what it would be spent on.

Stephen Robertson, CEO of The Big Issue Foundation said:

“This initiative gives people an opportunity to take some direct action to help rough sleepers at the crisis point that is rough sleeping.”

Crack + Cider launched on 4th November, and is open until 23rd December. Customers can also buy the items online at www.crackandcider.com.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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