Indiegogo launches platform for charity and personal fundraising
Howard Lake | 30 October 2015 | News
Crowdfunding platform Indiegogo has announced Generosity, a new service specifically for personal fundraising, charities and “socially conscious causes”.
The service grew out of the Indiegogo Life initiative.
Indiegogo describe Generosity as “a place to leverage your network to find help for yourself, a friend, or even a stranger—a place to raise both money and awareness for the people and causes you care about most”.
Different types of campaigns on Indiegogo’s Generosity
“Generosity is about compassion, not fees”
Indiegogo is keen to distinguish Generosity from other personal and nonprofit crowdfunding sites. It points out that the platform does not charge fees.
A generosity campaign
One strikingly successful campaign run recently on the main Indiegogo site was for single father of two, Abdul, a Palestinian Syrian refugee, following pictures of him selling pens in the street in Beirut to support his family. The campaign reached its target of $5,000 within 30 minutes.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.