Why your supporters are wealthier than you expect. Course details.

Cold calling: inside a fundraising call centre

Howard Lake | 9 September 2015 | News

This morning’s Four Thought on BBC Radio 4 featured a grim account of working in a fundraising agency’s call centre in “leafy north London”.
Ian McDowell described his experiences in a smelly, ill-equipped and badly managed call centre. He didn’t mention any names – of the agency, their charity clients or the staff he encountered – but he was scathing of what he encountered. Indeed, it was so bad that he only lasted three days, and was relieved at not being asked to return.
Some of his criticisms will be familiar to those who have read the Daily Mail’s allegations about some telephone fundraising agencies earlier this year, and how, it is claimed, some charities have handled donor data.
McDowell asks:

“How much of this do the charities, who spend millions of pounds every year on these dubious methods, really know, or want to know, about this sometimes sordid business? And why on earth should their supporters put up with it?”

You can listen again to Cold Calling via the BBC iPlayer.
 

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Loading

Mastodon