Corporate fundraising partnerships for May 2015
Howard Lake | 5 May 2015 | News
Here is our monthly round-up of corporate fundraising campaigns, their results, charity of the year partnerships and other CSR activities.
1. PartyLite and Global Earth Hour movement
Participating for the second time in the annual Earth Hour event, organised by the World Wide Fund for Nature (WWF), PartyLite, the direct sales company for candles and accessories, has donated close to €30,000 to the Global Earth Hour Movement. Contributions were raised at more than 10,000 parties held in Europe, North America, and Australia in March.
The donation was raised throughout March from sales of PartyLite’s Brighter World scented jar candles and trio sets together with an exclusive tealight pack offer promoted during the Earth Hour Weekend.
Earth Hour 2015 was held on 28th March from 8:30 – 9:30 pm, during which all non-essential lights and appliances were turned off.
2. Clipper Round the World Yacht Race and Unicef UK
Clipper Round the World Yacht Race supports Unicef UK
The UK-based Clipper Round the World Yacht Race, established by British sailor Sir Robin Knox-Johnston, has chosen Unicef UK as its official race charity.
Crew members and Clipper Race supporters will be encouraged to fundraise for Unicef during the Clipper 2015-16 Race.
The 2015-16 series marks the tenth edition of the biennial event which trains amateurs to compete in the longest ocean race around the planet, and will depart from London on 30 August this year.
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3. 220+ restuarants for Action Against Hunger
After the Nepal earthquake. Photo: A. Varraine Leca, ACF-Nepal
Over 220 restaurants around the UK are raising funds for Action Against Hunger’s Nepal earthquake appeal, the majority of which were rallied through social media alone.
The food industry movement was largely initiated by Action Against Hunger’s restaurant supporter Sticky Walnut, based in Chester. Having decided they would hold a fundraising night on 5th May to support the charity’s emergency response, they tweeted to ask if any other restaurants wanted to get involved. Just 48 hours later over 220 restaurants had signed up to help, “with numbers increasing by the hour”.
The campaign, coined ‘Restaurants Unite For Nepal’ – #RestaurantsUniteForNepal – is nationwide, and Action for Hunger say it is “an incredible example of the positive impact of social media in times of crisis”.
Other fundraising initiatives from food related companies include Whole Foods Market who are collecting donations at their till points in all stores across the UK. Foodies Festival Brighton are asking visitors buying tickets on their page to add a £1 or £13 donation to their ticket price.
4. Bellway and British Heart Foundation
UK house builder Bellway has chosen the British Heart Foundation (BHF) as one of its first Charity of the Year partners. Bellway’s 2000+ employees are hoping to raise £100,000 over the next two years for the fight against heart disease.
They began this in February, raising an £16,000 with all 16 divisional offices and group headquarters supporting ‘Wear it. Beat it.’
It is also encouraging visitors to its sales centres and customers to help the charity by donating any unwanted electrical or furniture items for resale in BHF shops.
5. Nomura and Rays of Sunshine
Global investment bank Nomura has chosen Rays of Sunshine as its London charity partner for the next two years. The company has committed to raising at least £300,000 during that period through employee fundraising and in-kind contributions.
The charity was selected following a staff vote.
Nomura’s support over the two year period will directly help 2,000 seriously and terminally ill London children to fulfill their wishes.
A dedicated Rays of Sunshine project manager will work from Nomura’s EMEA headquarters in the City of London.
Last month Nomura’s two year partnership with St Giles Trust came to an end with employees exceeding the fundraising target by raising over £500,000.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.